Pusheen started life as a comic strip cat back in 2010 — round, grey, perpetually snacking, and doing absolutely nothing productive. Over a decade later, she's one of the most collected plush characters in the world, and one of the most requested items at our Yoome Gift counters.
If you've got a Pusheen fan in your life (or you are one, no shame here), here's what to know about the collection and how to shop it.
What makes Pusheen so collectible
Unlike a lot of character plush, Pusheen isn't just "one toy." The range spans huggable plush in different sizes, seasonal and themed outfits (think Halloween, Christmas, birthday cake Pusheen), food-and-snack-themed variants, and blind box mini figures where you don't know which design you're getting until you open it.
That last part is the key to why Pusheen has such a loyal following — it's collectible in the same way trading cards or Pokémon are. There's always "one more" to chase.
Plush vs. blind box: what's the difference?
The classic plush toys are exactly what they sound like — soft, huggable, sized from small clip-ons up to large cuddle-sized versions. These make great straightforward gifts because what you see is what you get.
Blind boxes are smaller collectible figures sold in sealed packaging, so the design inside is a surprise. They're lower cost per item, which makes them popular as an add-on gift, a stocking filler, or something fun to grab on impulse. Collectors will often buy several at once trying to complete a set.
Who buys Pusheen at Yoome Gift
We see three main types of customers: younger buyers and teens who grew up with Pusheen online and now collect the figures, adults buying for themselves as a low-stakes treat (blind boxes especially — they're an easy "why not" purchase), and gift-buyers looking for something cute and safe for a friend who "likes cats and cute stuff" without needing to know their exact taste.
Building a Pusheen collection
If you're shopping for a collector, the blind box range is the move — grabbing a few at once gives better odds of landing a rare design, and even doubles aren't wasted since Pusheen fans often trade duplicates. For a one-off gift, a themed plush tied to the season (a Christmas Pusheen in December, for example) tends to land best.
Shop Pusheen at Yoome Gift
Our Pusheen range is stocked in-store at Westfield Knox and Fountain Gate, and online at yoomegift.com.au. New blind box series and seasonal releases land regularly, so it's worth checking back if you're chasing a specific design.